Retention Marketing Executive

Location
England,Lincolnshire,Sleaford
Salary
Negotiable
Posted
04 December 2018
Closes
01 January 2019
Ref
13974972/001
Contact
Charley Ford
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
* To work with the Customer Marketing Manager to effectively plan segmented peak and non-peak email campaigns

* To effectively manage the brand email marketing plans

* To effectively manage direct mail plans on a day to day basis


Client Details

Retail


Description

To work closely with the Customer Marketing Manager to effectively plan segmented peak and non peak email campaigns.

To be responsible for liaising with the Brand, Product Development and Web teams to ensure consistency across web and email campaigns. To be responsible for ensuring product detail is correct and that links go to the best performing area.

To be responsible for managing the promotional strategy for emails for both brands.

To fully understand the impact on the customer experience and usability when viewed through different email service providers and implement plans to improve results.

To effectively manage the email marketing plans on a day to day basis for both brands.

To build and manage relationships with the email marketing agencies to effectively deliver campaigns.

To work closely with the Product Development teams to deliver effective product mix in emails.


Profile

* Proven experience of retention marketing, email marketing and direct marketing.

* Experience of working with multiple agencies.


Job Offer

Competitive salary and benefits package

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