Conversion Rate Optimisation Specialist

Recruiter
EMR
Location
England,London
Salary
£180 - £250 per day
Posted
30 November 2018
Closes
28 December 2018
Ref
1631018
Contact
Carolina Malko
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
E-Commerce Manager



Are you a savvy Conversion Rate Optimisation specialist, with a track record of increasing ROI?

If you want to be part of a leading not-for-profit organisation and make a difference, then read on.



ABOUT THE ROLE:



You will be part of an internal consultancy team working. You will be the go-to-person for everything CRO, SEO and UX related. You will be solely responsible for growing income.

* Work across Fundraising, Digital Health, Research and Media teams to create and deliver multi-channel acquisition and engagement plans to generate income
* Provide audience and behaviour insights, analyse campaign data and report back to internal teams
* Identify marketing funnel drop offs and ensure all the fundraising teams web content is relevant to audiences and optimised to increase conversions
* Demonstrate value of onsite optimisation with a track record of increasing conversion
* Act as the SEO champion
* Work closely with the UX & UI designer to ensure UX best practices



KEY SKILLS REQUIRED:

* A good team player and confident communicator
* Ability to problem solve and prioritise own work
* Actively contributes new ideas and approaches
* Ability to understand customer needs and works to meet or exceed these
* Strong understanding of supporter journeys to effectively engage with target audiences
* Strong analytical skills with a good understanding of key email marketing KPIs and an ability to use data to drive decision making
* Ability to adapt to a fast-changing environment



ABOUT YOU:



Knowledge

* Knowledge of Episerver, Sleeknote, Google Analytics and Google Optimize
* Knowledge of SEO
* Understanding of end to end process integration

Experience

* Experience in tracking and analysing web traffic, ideally in Google Analytics
* Experience of website development and maintenance in a content management environment
* Experience creating and producing digital content in a content management system (CMS)
* Experience of agency/third party supplier liaison
* Project management experience
* Experience of digital marketing strategy and implementation
* Experience of supporting colleagues on digital platforms



LOCATION:

London

BENEFITS: 35 hour working week & 30 days holiday

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