Conversion Rate Optimisation Specialist

Recruiter
EMR
Location
London
Salary
£180 - £250 p/day
Posted
30 November 2018
Closes
28 December 2018
Ref
1631018
Contact
Carolina Malko
Job Function
IT / Technical
Contract Type
Contract, Freelance, Temporary

E-Commerce Manager

Are you a savvy Conversion Rate Optimisation specialist, with a track record of increasing ROI?

If you want to be part of a leading not-for-profit organisation and make a difference, then read on.

ABOUT THE ROLE:

You will be part of an internal consultancy team working. You will be the go-to-person for everything CRO, SEO and UX related. You will be solely responsible for growing income.

  • Work across Fundraising, Digital Health, Research and Media teams to create and deliver multi-channel acquisition and engagement plans to generate income
  • Provide audience and behaviour insights, analyse campaign data and report back to internal teams
  • Identify marketing funnel drop offs and ensure all the fundraising teams web content is relevant to audiences and optimised to increase conversions
  • Demonstrate value of onsite optimisation with a track record of increasing conversion
  • Act as the SEO champion
  • Work closely with the UX & UI designer to ensure UX best practices

KEY SKILLS REQUIRED:

  • A good team player and confident communicator
  • Ability to problem solve and prioritise own work
  • Actively contributes new ideas and approaches
  • Ability to understand customer needs and works to meet or exceed these
  • Strong understanding of supporter journeys to effectively engage with target audiences
  • Strong analytical skills with a good understanding of key email marketing KPIs and an ability to use data to drive decision making
  • Ability to adapt to a fast-changing environment

ABOUT YOU:

Knowledge

  • Knowledge of Episerver, Sleeknote, Google Analytics and Google Optimize
  • Knowledge of SEO
  • Understanding of end to end process integration

Experience

  • Experience in tracking and analysing web traffic, ideally in Google Analytics
  • Experience of website development and maintenance in a content management environment
  • Experience creating and producing digital content in a content management system (CMS)
  • Experience of agency/third party supplier liaison
  • Project management experience
  • Experience of digital marketing strategy and implementation
  • Experience of supporting colleagues on digital platforms

LOCATION:

London

BENEFITS: 35 hour working week & 30 days holiday

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