Digital Marketing Manager
Are you a forward thinking digital marketer looking to develop your strategic expertise for a global retail business who help connect 5 billion customers on a daily?
This role is ideal for ambitious, driven marketer who can apply their strategic, technical and commercial skills in an organisation where they can make a huge commercial impact across global markets.
As Digital Marketing Manager you will:
- Define and implement our digital marketing strategy in support of their strategic goals
- Working with external agencies and internal marketing and IT teams to ensure the continued development of the website and the development of new functionality
- Use analytics to track and report on website performance
- Working with the marketing team to define and manage online lead generation and acquisition programmes through the management of PPC and SEO campaigns
- Define a social media plan that enhances presence and engagement with agreed target audiences
- Demonstrable experience in building outstanding relationships with digital agencies to successfully deliver and maintain complex websites
- Digital communications experience within a B2B organisation
- Good analytical skills and experience of Google Analytics
- Good understanding of the full marketing mix and how digital integrates into this including content, PPC, SEO and social media