Conversion Lead

England,London,City of London
£38000 - £42000 per annum
29 November 2018
27 December 2018
Tichaona Moyo
Job Function
Contract Type
Full Time
Generating income through digital delivery to meet the Not for Profit and Charities income targets. Responsible for proactively growing income across the fund-raising product portfolio by focusing on increasing conversion metrics via on-site conversion.

You will be part of a small internal consultancy team helping the whole fund-raising department turn information into knowledge, so that they take the best decisions to drive fund-raising growth.

Client Details

This Not for Profit and Charities help the lives of people suffering from a health condition through research and campaigns, to prevent people from losing their lives.


The role of the Conversion Lead is as follows:

* Provide audience and behaviour insights, analyse campaign data and report back to internal teams to use for planning future income generating activity.

* Identify marketing funnel drop offs, analyse the results of campaigns and working with the Product Owners to generate successful hypothesis based on previous learnings and observed user behaviour.

* Ensure all the fundraising teams web content is relevant to audiences and optimised to increase conversions. Demonstrating value of onsite optimisation with Google Analytics and other tools, providing a view of users' journeys on our website.

* Work across Fundraising, Digital Health, Research and Media teams to create and deliver multi-channel acquisition and engagement plans to generate income.

* Act as the SEO champion ensuring all Product Owners understand the importance of SEO for their web pages and that this is a key consideration in any development.


The Successful Conversion Lead will have the chance to work and up skill in an outstanding and growing Not for Profit and Charities organisation, the successful candidate is required to have experience in SEO, Google Analytics, Digital Marketing and Google Optimise.

Job Offer

The Conversion Lead will have the chance to work in the City of London, for a noble charity who are offering a competitive salary of £40,000.

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