Direct Marketing Manager

North Yorkshire
£36000 - £42000 per annum, Benefits: Excellent benefits
28 November 2018
26 December 2018
Jonathan Voss
Job Function
IT / Technical, Marketing
Contract Type
Full Time
I’m working with a fantastic consumer brand who have a great opportunity for an experienced Direct Marketing Manager to join their expanding marketing team. Reporting to the Head of Marketing, this is a high profile position focusing on both acquisition and retention, which comes with a decent level of responsibility from day one, so you must be highly personable, with a strong direct marketing background.

Day to day, your role will include:-

-          Managing all offline marketing strategy for the brand, including
  • Direct marketing
  • Purchasing cold lists
  • TV campaigns
  • PR
-          Database management to ensure that the right customers are being contacted about the right promotions at the right time
-          Email marketing strategy
-          Leading a team
-          Forecasting and analysis of sales performance

The right candidate will be highly commercial, with an analytical mindset and a focus on ROI. You’ll be equally comfortable managing a media agency or crunching the numbers to determine the success of a campaign, and how to improve for the next campaign. You’ll have a strong DM background and will be results driven.

This role presents an excellent opportunity for a Marketing Manager to join a strong brand as it continues to go from strength to strength.

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