Email Marketing Lead

Better Placed
£38000 - £41000 per annum
28 November 2018
26 December 2018
Liz Hopkins
Job Function
Contract Type
Full Time
1 Plan and manage the email marketing calendar, segmented email marketing campaigns, email automated journeys and triggered emails.

1 Proactively recommend changes and improvements to email templates and strategy.

1 Implementation of email marketing from planning, briefing, amendments, testing, sign off, deployment and reporting.

1 Use dynamic content & segmentation strategies to deliver relevant and personalised content in order to drive customer engagement and increase supporter lifetime value.

1 Developing and improving existing supporter segmentation and ensuring delivery of the right message at the right time.

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