Marketing Executive

Location
England,London
Salary
£24000 - £28000 per annum
Posted
28 November 2018
Closes
26 December 2018
Ref
13942448/001
Contact
Matthew Scarfe
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of Marketing Executive, is a London based role for a Media & Events company. This is a broad B2B Marketing role where you will deliver integrated campaigns and manage online channels.


Client Details

The client is a well respected and growing provider of specialist publications, events and research services. They are based in central London at a prime location. As they go through a significant period of growth, they face interesting challenges in making their marketing activities quickly scalable and more sophisticated. With a highly experienced marketing leadership team, you will help form an integral part of the marketing support which will lead to lots of opportunity for personal development.


Description

The key responsibilities of this Marketing Executive role will include the following:
Support the Marketing Manager in the delivery of key campaigns. Being hands on and proactive in your approach.
Produce excellent copy, to be used in email campaigns, web content and social media
Execute email campaigns using relevant tools
Work on segmentation of clients, to ensure targeted campaigns and analysis
Report on campaign/channel performance
Manage website content
Track budget


Profile

The ideal candidate will possess the following skill set:
Be degree educated, ideally with an IDM or CIM qualification
Have knowledge of CMS, email and marketing tools (i.e. eloqua, marketo or similar)
Have experience of executing campaigns with minimal supervision
Understand reporting and segmentation
Have excellent attention to detail and written communication skills
Experience of demand generation is preferable
Ideally experience in B2B Marketing, but B2C will be considered
A genuine interest in working in the media/publishing sector


Job Offer

The role of Marketing Executive offers a competitive salary plus benefits

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