General Manager - Analytics

Location
England,West Yorkshire,Leeds
Salary
Up to £73000.00 per annum
Posted
27 November 2018
Closes
25 December 2018
Ref
3483083
Contact
Samuel Roscoe
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
General Manager - Analytics £73k + car allowance + bonus

Your new company

A leading B2C organisation based in Leeds

Your new role

Reporting to the Head of Web and E-Commerce, the General Manager - Analytics will be responsible for running and managing the reporting and analytics functions covering Customer Acquisition and Conversion . You will ultimately be responsible for analysing the behaviour of our Digital assets, the spend across our Customer Acquisition and Conversion activity, contributing at both a high and granular level to the Optimisation & Innovation being delivered throughout the Web and E-Commerce Team, and also the wider business. You will be reporting and delivering website intelligence across multiple channels with over £70m of spend delivering over £1.5b of revenue. . You will work closely with the Marketing Director, Head of Web and ECommerce, GM - Customer Acquisition, GM - Conversion and Data Science Manager to analyse all data and reporting, ensuring the use of analysis in driving on-site and off-site Optimisation & Innovation in their daily routines. You will drive, support and track all online marketing activities. You will manage the web analytics strategy, drive forward automation of manual reporting processes and investigate and identify tools and platforms to continuously improve our web analytics function securing the necessary stakeholder buy in for new analytics technologies

What you will need to succeed

The successful candidate will be technically proficient in Website Analytics and Web Analytics tools, particularly Google Analytics 360 & Google Tag Manager. You will have advanced understanding of relational databases, particularly Google BigQuery and how insight can be gathered from stored digital analytics data. SQL and Tableau knowledge and experience will be desirable. You will have good communication skills, happy to investigate problems and opportunities down to a granular level, but also able to present the 'big picture' at a senior level without losing your audience.

What you will get in return

A competitive salary c£73,000 + £4,500 car allowance + managerial bonus and the opportunity to work for a leading B2C organisation based in Leeds.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Apply for General Manager - Analytics

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 8MB


Upload from your computer

Or import from cloud storage

Your Portfolio must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 8MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from Marketing, Advertising & Design Jobs by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Marketing, Advertising & Design Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

More searches like this

Similar jobs