Senior European Digital Strategy Manager - FMCG

Home Counties/Commutable from London
c.£60K-£75K +Benefits & Bonus
22 November 2018
21 December 2018
Job Function
Brand / Product, Marketing
Contract Type
Full Time

Senior European Digital Strategy Manager - FMCG
c.£60K-£75K + Benefits & Bonus
Home Counties/Commutable from London

Exceptional digital and social media thinker needed …

An exceptional track record of building and implementing innovative and effective digital marketing strategies with a focus on consumers and shoppers is key for this challenging new role with a global FMCG leader in its key product category.  Working across a portfolio of brands, you will use your passion for digital work and strong strategic thinking skills to develop and drive forward the digital & social media strategy across all European markets, working closely with regional and local brand teams to ensure all initiatives are relevant, compelling and consistent with global brand strategies.  Supported by a number of key agencies managing major paid & organic search activity and a substantial social listening platform, your key responsibilities will include:

  • Playing a central role in driving digital transformation within the European business, building capabilities and stronger understanding of digital marketing across brand teams and markets.
  • Managing social listening activity across all markets, mining audience insights/analytics and leveraging them to inform digital marketing plans and content that truly engages consumers.
  • Leading search marketing programs and activity for all markets, partnering with key agency partners.
  • Partnering with agency and brand teams to develop digital content from strategy and briefing to creation and effective implementation in multiple markets.
  • Working alongside senior colleagues to develop an effective e-Commerce content strategy for major pureplay e-tailers and multiple retailers, partnering with local Marketing & Sales teams.
  • Ensuring relevant KPIs are established and working with markets/agencies to ensure timely reporting and tracking of digital activity, making recommendations for change as required.
  • Co-developing digital research plans including in-market tests with the European Insights team.

Skills Checklist
With experience gained in a leading client-side FMCG, retail or other business, or in a leading digital agency environment, you will have exceptional strategic thinking and operational marketing skills, with a deep and hands-on understanding of developing and impending digital marketing, search, e-commerce and social media techniques.  Your other key attributes will include:

  • Consumer Focus:  Identifying new ways with digital tools and initiatives to get closer to consumers and shoppers whilst helping to identify and shape key assets to meet marketing objectives.
  • Effective Execution:  Achieving tangible, measurable results with speed and excellence, eliminating unnecessary work and being responsible and accountable for results.
  • Driving Innovation:  Championing new initiatives, influencing others and securing buy-in to your ideas and recommendations quickly and effectively.
  • Relationship Building:  Able to build strong relationships with internal and external contacts at all levels, working within a complex matrix structure. 
  • Personal presence and Impact:  Able to commands respect, trust and credibility at all levels of seniority.

Client Profile
This highly successful multinational blue-chip FMCG business has a substantial portfolio of consumer brands sold across the world.   It has an exceptional track record of investing heavily in innovation and support of its brands, identifying new opportunities to inspire and built loyalty amongst its consumer base.  The business has a values-led positive, embracing culture, demanding high levels of personal commitment and performance and offering exceptional opportunities for career development in the UK and beyond.

If you are excited by this challenge, talk to us now.  This is one of those rare opportunities to bring your specific marketing skills, experience and energies to a uniquely exciting and challenging role, in which you will be able to make a significant and lasting impact on the business.  Contact: Adam Tarsh at


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