Marketing Manager

Location
England,London,City of London
Salary
£47000 - £52000 per annum
Posted
13 November 2018
Closes
12 December 2018
Ref
13967820/001
Contact
Jay Salvemini
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Marketing Manager will be responsible for developing and implementing all marketing and activity for home ownership products (shared ownership and outright sales homes).


Client Details

This organisation is a leading housing association and one of the largest in the UK, providing affordable housing for low-income families.


Description

* Managing all marketing and activity for shared ownership and outright sales homes
* Working closely with the Sales Managers to develop and execute joint sales and marketing strategies
* Leading on specific scheme advertising campaigns and strategies
* Working with other departments (including Sales, Delivery and Digital Managers) to ensure marketing requirements are met on all new developments (hoarding, show home/ marketing suite access, etc)
* Monitoring and reporting on progress and effectiveness of targets and proposing action plans in line with progress findings
* Proofreading and signing off on marketing materials for the team to ensure messaging is accurate and appropriate for the target market
* Working collaboratively with external and internal stakeholders on brand, PR and key messaging
* Planning and overseeing innovative PR campaigns and managing the relationship with the PR agency a to maximise PR opportunities including checking press releases, PR activity and case studies
* Sourcing, selecting, appointing and managing design agencies/suppliers
* Supporting the development of a strategy to build the organisation's sales brand presence externally for a range of audiences
* Regular reporting on performance and presenting insight to marketing and internal stakeholders, including analysing RIO of campaigns, conversion rates and spend
* Generating high quality leads for live and forthcoming developments
* Managing and monitoring budgets for the team and ensure working effectively within budgetary frameworks
* Responsibility for managing a team and their performance and development needs, including holding regular 1 on 1s and team meetings


Profile

Essential

* Experience in successfully managing integrated marketing campaigns in the property sector
* A strong track record in utilising a range of marketing tools and channels effectively
* Excellent communications (proof reading and editing) and interpersonal skills to a wide range of audiences
* Ability to build strong relationships and influence a range of internal and external stakeholders
* Experience managing suppliers and agencies (advertising and design), including procurement, setting KPI's and managing their performance
* Solid experience of working with developers, house builders, consultants, and agents
* Strong project management skills, a pro-active approach and ability to plan to ensure tight deadlines are met
* Excellent organisational and time management skills with an ability to manage several projects simultaneously
* Experience of managing staff and team budgets
* Proactive self-starter who's able to bring new ideas to the organisation



Desirable

* A degree in marketing or CIM diploma or equivalent


Job Offer

* Salary of £47,000 - £52,000 depending on experience
* Great benefits package
* Flexible working

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