B2B Marketing Consultant
- Recruiter
- Michael Page Marketing
- Location
- Wales,Cardiff
- Salary
- £25000 - £40000 per annum
- Posted
- 08 November 2018
- Closes
- 27 November 2018
- Ref
- 13964071/001
- Contact
- Kyle Weeks
- Job Function
- Marketing
- Contract Type
- Permanent
- Hours
- Full Time

Client Details
Our client are one of the largest financial services providers in the country.
Description
The key responsibilities for the Marketing Consultant include:
* Work with the Partnerships Marketing Manager to develop the marketing strategy and proposition for the Intermediary channel.
* Work with the Partnerships Marketing Manager to create and deliver the marketing plan, targetting key networks and advisers.
* Manage and optimise marketing activity across channels and networks - making use of insights and data to enhance performance.
* Manage marketing budget against plan to ensure effective use of marketing spend.
* Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications.
* Build effective working relationship with relevant channels and partners to identify opportunities to improve performance and optimise budget.
* Work across the business and foster good collaborative working relationships with key stakeholders.
* Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business.
* Keep abreast of any existing or changes to, compliance, regulatory and company standards.
Profile
The Successful Marketing Consultant:
* Experience of defining and creating complex communication plans across products and customer segments.
* Good understanding and proven track record B2B2C channel marketing activity that have driven demonstrable business results.
* Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
* A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.
* Knowledge of the General Insurance & Protection Markets is desirable.
* Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial Services.
* Solid understanding of the risk and regulatory environment.
* Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
* Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels.
* Solid understanding of the creative process and working closely with agency partners to deliver creative excellence.
* A genuine passion for the customer which is demonstrated through all personal outputs.
* Strong commercial awareness and ability to optimise budgets.
* Good presentation skills.
* Vocational or professional qualifications in Marketing disciplines (e.g. CIM) desirable.
Job Offer
Basic Salary £25,000-£40,000
Company Bonus
Benefits