Brand Manager

Location
England,Berkshire
Salary
£48000 - £52000 per annum
Posted
06 November 2018
Closes
04 December 2018
Ref
13958159/001
Contact
Sevda Savas
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time
The Senior Brand Manager / Brand Manager will be the Brand Guardian for two of the most exciting brands in the portfolio in the UK, with full end-to-end management of the brands. Setting the strategic direction to create strong and sustainable brands, the role leads the development and execution of brand plans to deliver on sales & profitability objectives.


Client Details

The business are global leaders and offer a highly progressive, dynamic, fun filled working environment in a collaborative team that offer high levels of autonomy and ownership!


Description

Key responsibilities in the role will include:

* Create and shape brand positioning and marketing strategy for the brand portfolios with consumer & shopper insights at the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.

* Lead key strategic cross-functional work stream and drive long-term vision for the business.

* Responsible for leading and aligning the innovation strategy & pipeline; showing clear project management capabilities to land NPD and renovation projects with best in class execution.



* Responsible for achievement of financial and market share targets. Full P&L responsibility.

* Responsible for media & communications strategy; delivering measurable 360 degree activations (ATL & BTL).



* Develop and coach direct report through professional support, creating a high performing team.
* Work with the global teams, representing the UK interests and helping influence the global agenda to fit UK needs.
* Clear ownership of ongoing brand performance, research and external market trends, and analyse data from various sources to build key brand, retail, shopper and consumer insights.
* Retail visits in the UK market to identify opportunities to strengthen brand development and positioning.


Profile

The ideal candidate will possess the following qualities:

* At least 5 years' experience within Product/Brand Marketing (FMCG preferred but not essential)
* Self-motivated and able to work to own initiative
* High level of personal organisation and attention to detail

* Autonomy and ability to drive own agenda
* A positive 'can-do' attitude with creative flair

* Strong project management

* Results driven with strong commercial awareness, including full budget management

* Capable of problem solving in fast-paced environment

* Good strategic thinker with desire to create an impact
* Lots of passion for developing brands
* Ability to influence stakeholders with confidence
* High levels of self-awareness and desire to develop
* Team leader with ability to build strong relationships

* Strong analytical skills (IRI/Nielsen preferred but not essential)
* Strong experience in creative/production processes, design and implementation, research and development
* A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
* Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL

* Strong decision making ability, both in tactical and strategic situations
* Enjoys collaboration cross departments and with agencies
* Comfortable to adapt to change

* PC literate - in particular Excel and PowerPoint
* Excellent verbal and communication skills
* Degree educated (Business/Marketing preferred) plus additional marketing qualification preferred


Job Offer

There is a competitive package on offer.

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