Head of Channel Marketing and Planning

06 November 2018
04 December 2018
Wendy Gray
Job Function
Contract Type
Full Time
Key responsibilities

* Lead, coach and develop the global channel marketing team, and ensure high quality execution of marketing activity through key channels (these channels include events and hospitality, direct customer communications, digital and web, regional marketing and sales activity)
* Oversee the annual marketing planning cycle (with particular focus on ensuring that regional sales and marketing strategies align with central plans) and provide regular updates and reporting to key stakeholders
* Establish reporting models, consolidate all current reporting, set benchmarks, model campaign targets and communicate reporting with sales and other functional leaders
* Working with the Group marketing team, oversee an agency re-tender process and manage strategic relationship with creative partners, ensuring high quality outputs and value for money
* Work closely with the global marketing team and other functions within the business to gather product and customer insights required to feed the channel marketing strategy
* Establish and execute a customer lifecycle marketing strategy, selecting the right channels and messages at all touch points and revitalising customer communications approach with high quality targeted content
* Maintain marketing best practice; establish operational models and processes that optimise team performance and achieve its business objectives
* Build and manage a virtual team of area marketers; help define roles/priorities with their direct line managers; oversee professional development and coaching opportunities for central and area marketers
* Deliver an integrated go to market approach, aligning central and regional campaign plans with strategic themes and using a blend of marketing channels
* Implement channel campaigns and deliver content marketing strategies that helps to expand market share and pursue aggressive growth targets

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