Marketing Manager

Location
England,East Sussex,Brighton
Salary
benefits
Posted
06 November 2018
Closes
04 December 2018
Ref
13958865/001
Contact
Hannah Denhart
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Marketing Manager needed to support the EMEA sales team and build brand awareness. This newly created roles requires a passionate marketer to create engaging content and engage the customer base to drive ROI through meaningful marketing activity.


Client Details

My client is a growing software solutions business who have been helping retailers achieve operational excellence since 2010. With offices across the globe in over 40 countries, the business offers retailers a tool set that enables them to effectively implement strategic objectives.


Description

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Development and implementation of the brand marketing strategy to increase European market share and brand awareness
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Drive the sales pipeline via lead scoring and tracking
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Own and develop the marketing calendar of activities and provide the business with regular updates
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Maintain a best-in-class understanding of consumer, market and retail technology developments
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Write up proposals and campaign reviews
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Plan, manage and deliver paid digital activities (PPC, Social Media)
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Create customer satisfaction surveys

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Build partnerships/relationships with online media (journalists, bloggers, etc.)
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Manage trade shows, round tables and customer events
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Design and create promotional materials for use at trade shows
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Create press releases and organise client case studies


Profile

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Proven B2B Marketing Management experience
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Lead generation campaign experience
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Ability to analyse and understand customer profiles, then design successful marketing campaigns
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Knowledge of Google Keyword Planner, Google Analytics and Google AdWords
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Thorough understanding of SEO and PPC
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Knowledge of marketing & social advertising technology
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Email marketing automation experience
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Experience working within Marketing for retail technology (preferred, not essential)
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Knowledge of Hubspot and Salesforce is desirable (preferred, not essential)

* Degree in marketing or equivalent marketing qualification (preferred, not essential)


Job Offer

Competitive salary + benefits

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