Regional Head of Marketing - East

4 days left

Location
Newmarket
Salary
Competitive
Posted
02 November 2018
Closes
21 November 2018
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time

Regional Head of Marketing - East

The Jockey Club stages thrilling sporting occasions including the Randox Health Grand National, The Cheltenham Festival and The Investec Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment. Governed by Royal Charter, every penny we make goes back into British Racing to help the sport to thrive. We were founded in 1750 and today we are the largest commercial group in Britain's second-biggest spectator sport (2017 turnover: £201.1 million), operating 15 racecourses nationwide, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live and our charity, Racing Welfare. For more information visit www.thejockeyclub.co.uk.

We have a vacancy within the East region senior management team for a Regional Head of Marketing. Based at Newmarket, the home of horseracing but also incorporating Huntingdon, Nottingham and Market Rasen, this exciting role is focused on developing and executing a wide range of marketing strategies to drive raceday admissions, secondary spend levels and non-race day revenue streams across these five racecourses. 

Key responsibilities include:

  • Increasing raceday admissions through the delivery of an effective and balanced marketing strategy on a local, regional and national scale.
  • Having full ownership of the ticketing function to maximise advance and raceday sales as well as improve CRM capabilities.
  • Enhancing brand positioning and the customer experience on each racecourse to increase market share of local and regional leisure spend.
  • Developing and manage cutting edge digital strategies to maximise footfall and brand awareness.
  • Devising and implement marketing plans that drive the delivery of hospitality sales and C&E business.
  • Building strong media relations with consumer, racing and trade press during the build-up and execution of high profile race meetings.
  • Leading and inspiring the regional Marketing team to drive innovation and deliver outstanding results.

We are looking for applications from candidates who have experience of developing high level marketing strategies and who have created and implemented innovative campaigns across the full marketing mix to increase revenue across a variety of income streams. The successful candidate will have strong strategic acumen with the ability to lead on planning as well as being ‘hands-on' enough to deliver effective campaigns and with the outstanding communication and influencing skills required to effectively drive engagement with the brand across all internal stakeholders.
This is an exciting time to join the Jockey Club Group. If you would like to apply please click the Apply button. 

Closing date for applications: Wednesday 21st November 2018

The Jockey Club is an equal opportunities employer     

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