Shopper Marketing Executive

Location
England,Berkshire,Reading
Salary
£30000 - £35000 per annum
Posted
02 November 2018
Closes
30 November 2018
Ref
13965221/001
Contact
Leslie Davies
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
To support the implementation of Shopper Marketing Strategy across the impulse channel


Client Details

Our client is an iconic drinks business with a portfolio of recognisable brands. Their culture is unrivalled and they a track record in developing their staff. They are now looking for a shopper marketing executive to join the team to develop the impulse channel.


Description

The Shopper Marketing Executive will be responsible for:



* Key contact for activation with Impulse Channel Team

* Co-develop strategy and tools tailored to the impulse channel to drive distribution of Principle & Invest brands



* Responsible for execution and evaluation of Impulse Distribution Drive

* Support the Senior Customer Marketing Manager to develop & lead tailored activation plans for Impulse channel



* Ensure trade marketing initiatives in Impulse are in line with overall brand plans and aligned to with Customer objectives



* Work with Category and Insights team to evaluate key marketing activity



* Support account planning & management with on-going implementation of Impulse customer activation plans working with external Customer's Marketing Teams & Impulse Channel Team

* Support the C&C channel with supporting tools & activation briefings to Field Team



* Build and sustain strong & pro-active working relationship with external Customer Activation teams, Commercial colleagues and regularly attend sales meetings



* Support the Commercial Team with preparation, co-ordination and delivery of regular Customer meetings, trade shows and annual road shows

* Support Customer Marketing Exec with relevant information & data for Impulse Channel trends



* Champion & implement best in class Impulse activation


Profile

The successful Shopper Marketing Executive will ideally display:

* A customer centric mindset
* A proven track record in similar position
* Good communication skills
* Great commercial acumen


Job Offer

This is a fantastic opportunity for great business who have an amazing culture and great track record in developing their staff. The role is accessible for people living in Reading, Oxford and the M4 corridor, for more information please apply.

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