Channel Marketing Executive

Recruiter
Better Placed
Location
England,Lancashire
Salary
£25000 - £30000 per annum
Posted
01 November 2018
Closes
29 November 2018
Ref
27159
Contact
Sarah Johnson
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time
Due to continued growth, my client is looking for a Channel Marketing Executive with previous experience in the Amazon retail business. A strong understanding of the Amazon Retail business is required, with some knowledge of the Amazon Marketplace too.

Ideally from a brand background, having delivered new product launches and campaigns across the Amazon.co.uk platform.

Role Responsibilities:

* Collaboratively working with the Account Manager to develop new product ranges
* Executing new product launches on Amazon.co.uk - including new product photography & full marketing strategies for each range
* Delivering new and exciting content for all online products - including A+ pages - briefing of artwork to our creative agency
* Working in conjunction with the Account Manager to develop a monthly promotional plan across key lines
* Planning and implementation of advertising plans on a monthly basis, across AMS and AMG
* Implementation of the data optimisation report on a fortnightly basis
* Analysis and reporting of all advertising campaigns on a daily basis to the Marketing Manager and Account Manager
* Working alongside the Marketing Manager to manage the Amazon advertising budget
* Administration of the Amazon customer reviews
* Utilisation of Amazon Vine to increase product reviews
* Reporting on competitors promotions, advertising & content on a weekly basis

Person Specification:

* Good communication skills are key, to develop a strong working relationship with the Amazon team.
* Ability to use Photoshop or Adobe Illustrator would be ideal
* Creatively minded with inventive ideas on digital shopping journeys
* Basic understanding of finance & excel
* Previous consumer brand experience

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