Marketing Acquisition Manager

Location
England,London,City of London
Salary
£40000 - £50000 per annum
Posted
31 October 2018
Closes
28 November 2018
Ref
13966201/001
Contact
Matthew Scarfe
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of Marketing Acquisition Manager - B2C Insurance is for a high growth and leading financial services company with a main office in central London. You will take on responsibility for key acquisition campaigns across a full mix of online and offline channels.


Client Details

The client is a specialist insurer focused on consumers across the UK. They have a great culture and have big growth plans over the next few years. They launched a few years ago and have already had great success in terms of market share and customer reviews. They have a main office The City.


Description

The role of Marketing Acquisition Manager will include the following responsibilities:
Lead on the creation and implementation of key customer acquisition campaigns
Work across the full mix of channels, including digital, direct mail and TV
Measure campaign results and make recommendations for future optimisation
Develop customer journeys for both new and previous customers
Manage comparison website relationships
Monitor budget and works with external agencies
Liaise with key internal teams, including Sales


Profile

The successful candidate will possess the following:
Strong marketing experience with a B2C focus
Good understanding of the acquisition customer/messaging journey
Segmentation knowledge for effective targeting
Strong Offline and Online skills, including ATL
Competent across Microsoft Office
Google Analytics knowledge is advantageous
Strong stakeholder management and communication skills


Job Offer

The role offers a competitive salary

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