Channel Marketing Executive

Location
England, Lancashire
Salary
£25000 - £30000 per annum
Posted
01 November 2018
Closes
29 November 2018
Ref
27159
Contact
Sarah Johnson
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time

Due to continued growth, my client is looking for a Channel Marketing Executive with previous experience in the Amazon retail business. A strong understanding of the Amazon Retail business is required, with some knowledge of the Amazon Marketplace too.

Ideally from a brand background, having delivered new product launches and campaigns across the Amazon.co.uk platform.

Role Responsibilities:

  • Collaboratively working with the Account Manager to develop new product ranges
  • Executing new product launches on Amazon.co.uk - including new product photography & full marketing strategies for each range
  • Delivering new and exciting content for all online products - including A+ pages - briefing of artwork to our creative agency
  • Working in conjunction with the Account Manager to develop a monthly promotional plan across key lines
  • Planning and implementation of advertising plans on a monthly basis, across AMS and AMG
  • Implementation of the data optimisation report on a fortnightly basis
  • Analysis and reporting of all advertising campaigns on a daily basis to the Marketing Manager and Account Manager
  • Working alongside the Marketing Manager to manage the Amazon advertising budget
  • Administration of the Amazon customer reviews
  • Utilisation of Amazon Vine to increase product reviews
  • Reporting on competitors promotions, advertising & content on a weekly basis

Person Specification:

  • Good communication skills are key, to develop a strong working relationship with the Amazon team.
  • Ability to use Photoshop or Adobe Illustrator would be ideal
  • Creatively minded with inventive ideas on digital shopping journeys
  • Basic understanding of finance & excel
  • Previous consumer brand experience

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