Marketing Data Lead Analyst - Campaign Management

England,West Midlands
£30000.00 - £38000.00 per annum
30 October 2018
28 November 2018
Kavita Parmar-Rathour
Job Function
Contract Type
Full Time
Marketing Data Analyst - Campaign Management, South Birmingham, up to £38,000 PERM

Your new company

Hays are currently working in partnership with a leading energy organisation based in South Birmingham to recruit a Marketing Data Analyst. This is a fantastic organisation that pride themselves on being leaders in the market place.

Your new role

In your new role you will help the organisation achieve and maintain a reliable marketing database to get smarter and more efficient with their marketing campaigns. Your goal is to use and ensure their data is up to date, in order to initiate cross-sell and upselling campaigns to their customers through direct mail, email, online and Pay-Per-Click. You'll analysing and identify opportunities to design new promotions, new messaging for their customers and making recommendations to support in the creation of how they look and feel for their customers.

What you'll need to succeed

To be successful in this role, the ideal candidate will have the following:

* Experience with CRM and database management
* Highlighting and promoting the importance of effective analytics
* Increasing customer retention rates
* Familiar with GDPR and data protection regulation.
* A background in or knowledge of Marketing
* Working knowledge of online marketing
* Experience with creating customer segmentation
* A positive, proactive, can-do individual who brings energy to the team
* Understanding customer insight and performance results.
* Natural appetite for working at pace, delivery timely insights and recommendations

What you'll get in return

This is a great opportunity to work for a national organisation, who offer generous benefits, a professional challenge and fantastic career opportunities

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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