Strategic Innovation Marketing Manager

Location
London
Salary
£50,000 - £60,000 per annum
Posted
30 October 2018
Closes
27 November 2018
Ref
315843
Contract Type
Permanent
Hours
Full Time

This fabulous dynamic start-up food company has been growing year on year and no plans on stopping just yet!
 
This is a newly created role in the business. They are looking for a passionate and driven innovative foodie who can  get to the heart of what matters to consumers and what they want and then how to be deliver this.
 
You will:

  • Have a strong understanding customer needs & motivations to identify the largest value creation opportunities for the business
  • Understand using insights and identify engaging and relevant NPD opportunities 
  • Concept ideation, test and development new food or service propositions
  • Identify strategies to and maximise customer acquisition & retention
  • Business case development of the most promising concepts, to translate these into project plans
  • Work closely with the activation and digital teams to see these through to market
  • Work with the Growth Marketing team to ensure that these are communicated through to consumers
  • Evaluation of project and optimisation

About you:

  • Ideally FMCG / Retail background
  • Highly numerate with broad commercial understanding
  • Able to quickly build and sustain strong working relationships
  • Proven track record of driving growth through innovative marketing strategies
  • Experience of working in a start-up/ scale-up/ high-growth business an advantage.
  • Passionate about food!

Lovely culture, great team, lots of business awards, good perks!
Central London location

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