DIGITAL MARKETING EXECUTIVE

Location
England,Kent,Folkestone
Salary
£20000 - £24000 per annum
Posted
26 October 2018
Closes
23 November 2018
Ref
76314
Contact
Laura Butt
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Reed Marketing & Creative are working with a leading Manufacturing company who are based in the Retail market, they require a Digital Marketing Specialist who has SEO and PPC experience to join the marketing team.

Responsibilities:
● You will take lead on all search engine optimisation (SEO) across all of our sites, on page and off page.
● Implement a successful 'go live' process that will be used when new websites go live.
● Maintain and monitor websites; Identifying, diagnosing and resolving any Technical SEO issues including 404
errors, crawl errors, robots.txt file, sitemaps, missing alt attributes and so on.
● Migrate existing websites to a new CMS or URLs structure, including 301 redirects and http to https
● Conduct keyword research to use for SEO and PPC campaigns.
● Write compelling unique title tags, meta descriptions and h-tags across all sites.
● Keep up to date on SEO best practices and Google Algorithm updates.
● Analyse website performance using Google Analytics and other tools, making any recommendations for
improvement.
● Maintain, optimise and expand current Google AdWords and Bing Ads accounts.
● Monitor all websites where our brand appears, ensuring all content and data is correct.
● Assist with new product copy creation.
● Assist with optimisation of current product copy.
● Increase conversion rates for company websites across multiple marketing channels
● Create a roadmap for future website improvements
● Work with external developers to prioritise and implement future improvements for company websites or
bug fixes
● Work with internal marketers to drive revenue across multiple channels
● Write copy for key landing pages

Requirements:
● 2 years experience in an SEO / PPC role.
● Experience with website analysis using Google Analytics.
● Knowledge of keyword tools including Google Keyword Tool.
● Experience working with Google AdWords and Bing Ads.
● A working knowledge of current SEO trends and algorithm updates.
Desirable:
● Google Analytics Certified
● Google AdWords Certified

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