CRM Marketing Executive / Email Marketing Executive
CRM Marketing Exec - London - £45K - 12 month FTC
Dynamic Private Wealth and Investment Company are looking for a CRM Marketing Executive / Email Marketing Executive to join the team. You will be responsible for the development, creation and delivery of customer focused loyalty and sales driving communications, and also support the planning, management and reporting of all CRM activities to the customer base. The team is fun, supportive and collaborative and is a great place to progress your career.
The CRM Executive / Email Marketing Executive supports the customer communication plans by understanding the right mechanic, timing and style of communication appropriate for the right audience. • Own the monthly email programme from planning, copywriting and execution of emails, including monthly newsletter, prospect marketing emails and client updates. • Own email templates and ensure they use the latest technical functionalities such as graphics and videos. • Develop a test and learn programme. • Managing the scheduling, testing and deployment of all customer emails and ensuring that everything is on brand and delivered within agreed timelines with tracking codes to facilitate reporting • Tracking the weekly performance of campaign KPIs against targets and communicating results out to the CRM team and internal stakeholders. •
Previous experience in an email focused role. • Experience of developing email campaigns and dynamic mailing lists through Salesforce and Pardot. • Basic understanding of HTML coding. • Meticulous attention to detail • Can do attitude and drive to deliver to deadlines at pace • Experience of working with external agencies and suppliers • Numerate and analytical with the ability to produce reports and derive valuable insights to recommend continuous improvements. • Experience of Adobe Analytics and CRM reports to influence and develop existing and new email campaigns • Ability to work to tight deadlines whilst remaining calm under pressure • Creative thinking to create campaigns that are out of the ordinary, but with strong eye for detail to ensure all emails are optimised for success and reporting.
This exciting CRM Marketing Executive role won't be around for long so get in touch now for more information, send your CV to firstname.lastname@example.org
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