Advertising Account Planner / Media Planner
Advertising Account Planner / Media Planner - Student Marketing
£23,000 - £31,000 DOE + Excellent Benefits & Perks
This is an exciting opportunity for an ambitious Advertising Media Planner to join a world leader in Student Marketing.
The World's Student Marketing Group
We are the world leading collection of advertising and technology businesses, helping brands and organisations attract and convert the global student audience. We have 150 specialists working across 6 different offices in 4 continents.
The Advertising Account Media Planner Role:
The Advertising Account Media Planner is responsible for creating and overseeing the delivery of communication strategies for advertising campaigns delivered to Key Accounts and Strategic Partners based on client objectives.
Account planners have responsibility for interpreting client briefs, creating media plans and ensuring relevant tactical campaign-related services are briefed on time and included on plans where relevant.
As well as developing plans the Account Planner is the main client contact for campaign queries and has the role of ensuring the client is informed and consulted throughout the campaign and that they are aware of all performance and recommended changes.
The Account Media Planner is responsible for reporting to clients, providing context to their campaigns and recommendations for future activity.
Advertising Account Planner Key Tasks:
+ Organising brief calls/ meetings for new campaigns
+ Understanding requirements (marketing objectives)
+ Help the client to write strong briefs
+ Demonstrating audience understanding
+ Create Media plans
+ Talking through current performance and providing recommendations
+ Talking through performance at the end of campaign and providing recommendations
+ Collating account level analysis documents for quarterly campaign reviews and strategic meetings
+ Attending and presenting at key account and strategic partner pitches
+ Management and awareness of new developments on platforms
+ Keeping up to date with Industry news and developments
+ Student audience research
Advertising Account Planner Requirements
+ Degree educated or equivalent experience
+ In-depth knowledge of student audience
+ In-depth knowledge of planning process
+ Experience delivering plans to scope and time
+ Experience presenting at a high level
+ In-depth knowledge of the modern media landscape
+ Commercially minded
+ Excellent communication skills
+ Excellent Excel skills
+ Problem solving skills
+ Technically minded
+ Ability to multitask
+ Self Motivated
+ Attention to detail
And what's in it for you?
As well as a unique working and reward environment, with 20% of all profits shared bi-annually, we also treat our staff to; 25 days' holiday, cycle to work scheme, flexi-time, pension scheme, gym or travel subsidiary, childcare vouchers, birthdays off and fresh fruit and fantastic local cakes! And finally, we take care of your career, personal development is at our core and everyone has a tailored progression path designed to suit you.
You may have worked in the following capacities:
Digital Media Planner, Advertising Account Planner, Digital Marketing Account Manager, Digital Marketing Planner.
Interested? Apply here for a fast-track path to the hiring manager