Shopper Marketing Manager

2 days left

West London
£50k + car allowance
23 October 2018
20 November 2018
Contract Type
Full Time

Shopper Marketing Manager
£50k + car allowance + bonus
Location: West London / Job ref: TL884776

Our leading international FMCG client has a clear ambition to be the #1 category and shopper authority and this is great time to join!  As this is such a critical Shopper Marketing position, it requires a strong understanding of the UK grocery shopper and a deep knowledge of the UK's customer landscape.  The core objective of the role is the delivery of timely shopper plans to drive shopper conversion, customer engagement and ROI across a portfolio of leading snack food brands along the path to purchase both in-store and online. 

Key Responsibilities:

  • Development of shopper marketing strategies in line with brand planning timings to successfully attract, engage and convert the target shopper along their path to purchase in a simple and compelling way that inspires.
  • Development of impactful, insightful shopper and trade marketing campaigns in line with brand and customer agendas and in conjunction with agencies, national account and display/ops teams.
  • Effectively interpret all available industry, category, customer and shopper data turning it into a clear set of prioritised opportunities.
  • Drive the shopper agenda with customers and focus on building strong and effective relationships.

Skills & Experience Required:

  • Expert understanding of shopper marketing, brand marketing and category management principles and execution.
  • Proven experience of leading, developing and deploying strategic plans that deliver results.
  • Robust understanding of the UK grocery channel (Top 4 and ecommerce).
  • Extensive understanding of customer loyalty card and shopper insight sources.
  • Strong analytical skills with the ability to take results into clear recommendations.
  • Excellent stakeholder management and strong cross functional leadership skills.

For more information or to apply, email your CV to

Apply for Shopper Marketing Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 8MB

Upload from your computer

Or import from cloud storage

Your Portfolio must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 8MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from Marketing, Advertising & Design Jobs by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Marketing, Advertising & Design Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs