Shopper Marketing Manager

Location
West London
Salary
£50k + car allowance
Posted
23 October 2018
Closes
21 November 2018
Ref
TL884776
Contract Type
Permanent
Hours
Full Time

Shopper Marketing Manager
£50k + car allowance + bonus
Location: West London / Job ref: TL884776

Our leading international FMCG client has a clear ambition to be the #1 category and shopper authority and this is great time to join!  As this is such a critical Shopper Marketing position, it requires a strong understanding of the UK grocery shopper and a deep knowledge of the UK's customer landscape.  The core objective of the role is the delivery of timely shopper plans to drive shopper conversion, customer engagement and ROI across a portfolio of leading snack food brands along the path to purchase both in-store and online. 

Key Responsibilities:

  • Development of shopper marketing strategies in line with brand planning timings to successfully attract, engage and convert the target shopper along their path to purchase in a simple and compelling way that inspires.
  • Development of impactful, insightful shopper and trade marketing campaigns in line with brand and customer agendas and in conjunction with agencies, national account and display/ops teams.
  • Effectively interpret all available industry, category, customer and shopper data turning it into a clear set of prioritised opportunities.
  • Drive the shopper agenda with customers and focus on building strong and effective relationships.

Skills & Experience Required:

  • Expert understanding of shopper marketing, brand marketing and category management principles and execution.
  • Proven experience of leading, developing and deploying strategic plans that deliver results.
  • Robust understanding of the UK grocery channel (Top 4 and ecommerce).
  • Extensive understanding of customer loyalty card and shopper insight sources.
  • Strong analytical skills with the ability to take results into clear recommendations.
  • Excellent stakeholder management and strong cross functional leadership skills.

For more information or to apply, email your CV to janine@tarshpartnership.co.uk

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