Customer Marketing Manager

An exciting opportunity has arisen for a Customer Marketing Manager based in Surrey. This role is responsible for devising, leading and implementing the strategies for all customer marketing activation; and delivering against events, trade and POS standards too. Joining a warm and welcoming team in the FMCG and Consumer space - this is an excellent role providing a contract of 6 to 12 months which will move into a permanent position.


Client Details

An excellent FMCG business with an international scope and an inviting and friendly atmosphere. The department is very busy and this role will lead on Customer Marketing responsibilities; but you will be supported by an engaged atmosphere with a common goal and strong leadership. This role would certainly support someone who is looking for a friendly and comfortable atmosphere -with a passion for driving change in customer and trade activation.


Description

The successful Customer Marketing Manager will be responsible for;



* Working with the Marketing, Sales and Shopper Leads to implement the strategy and brief for all customer activation across grocery, independent and bespoke channels
* Create and continually evolve the overall Customer Marketing Strategy to always maximise sales; ensuring the ability to track and evaluate spend efficiency.
* Ensuring all customer activation campaigns to have defined measurements to ensure maximum optimisation delivering agreedROI and contribution to sales growth.
* Create and implement a tailored customer marketing campaign calendar (i.e. print and digital) including catalogues, brochures, web content, videos etc.
* Identify, partner and manage 3rd party sales agencies.
* Partner with key agency suppliers to deliver agreed trade events.


Profile

The successful Customer Marketing Manager will should have the following abilities:

* A background inside theFMCG and Consumer sectors including working withDIY/Electronics stores alongside key grocery and independent channels.
* Demonstrable and proven marketing abilities in Customer/Shopper Marketing.
* A background within developing and implementing customer activation plans across multiple sales channels.

* A strong portfolio of trade marketing campaigns, and content creation including print and digital (e.g. catalogues, brochures, web content, future media channel, videos, customer testimonials etc.).
* In-store retail marketing programmes expertise / a knowledge of the term "perfect store."
* Achievements within coaching/working with Field Sales teams and Marketing teams


Job Offer

An exciting contract opportunity with the real intent to turn into a permanent role.