Marketing Manager - FinTech / Software

Responsibilities:

* Plan and execute lead generation campaigns in line with the strategic business objectives for increasing annual recurring revenue

* Inbound digital and content syndication campaigns to support new business.
* Organise customer events - seminars, conferences and workshops, to educate and nurture prospects to increase sales readiness.
* Manage expenditure of programmes in order to deliver a forecasted ROI
* Work with external channel partners to facilitate marketing programmes to drive indirect customer growth for solution

* Help to drive press and media opportunities alongside the PR and Communications team
* Regular reporting, presenting and communication of campaign performance.

Requirements:

* Proven experience in planning and managing and executing marketing programmes that have yielded the required level of performance and return on investment.
* Experience of marketing within the Fintech sector or software/technology business environment is preferable
* Competent in driving demand via a range of appropriate marketing channels, such as email marketing, events, 3rd party and digital and social platforms.
* Past experience in running Google PPC and SEO programmes and contributing to continual website enhancement.
* Can demonstrate a proficiency in developing compelling content to drive prospects through a buying cycle.
* Experience in writing compelling copy for internal and external communications.
* Previous experience with a lead automation platform such as Marketo or Eloqua and Saleforce.com is preferred.
* Ability to work in Microsoft Office packages - Word / Excel/Powerpoint
* UK experience