Senior Marketing Communications Manager - Law Firm

Location
England,London
Salary
Negotiable
Posted
16 October 2018
Closes
14 November 2018
Ref
13960759/001
Contact
Andres Martinez
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Do you have previous marketing and communications experience in a legal, consulting or accountancy firm? This well-known Law Firm is looking for someone who will be ensuring the effective and efficient delivery of the full suite of marketing communications tactics - events to digital, content to PR - in support of the firm's business goals, both at a firmwide and a practice area level.


Client Details

Our client is a well-known Law Firm.


Description

Based in London, the Senior Marketing Communications Manager will be responsible for/to/of:



* Ensure that marketing communications tactics are dictated by expected commercial outcomes

* See all marketing communications activity through the lens of the brand, and ensure that it supports that position

* PR and communications strategy, process, standards and delivery

* Internal communication strategy, process and delivery

* Brand and marketing campaign strategy and project management, including alumni

* Thought leadership and content marketing strategy and delivery, including reviewing existing activity and implementing process improvements with an emphasis on taking more of a campaign approach and greater channel integration

* Digital marketing, including social media, working closely with the Digital Marketing Manager to introduce processes to monitor and improve the impact of the website on business growth, and the quality of the content on all digital channels





* Directory process management





* Working closely with the Director of Brand, Marketing & Sales on the strategic direction of the firm's brand, including ensuring alignment across all activity





* Corporate visual identity management and development





* Best practice in marketing collateral development and production, and the systems and processes that support it





* Sponsorships and third party relationships in pursuit of defined brand and marketing goals





* Advertising





* Event management, working closely with the Event Manager to achieve greater alignment to business goals and closer integration with full suite of marketing tactics





* Ensuring we build and maintain our visibility within the network, as well as better sell the benefits of our membership, both internally and externally





* Setting and managing relevant budgets.


Profile

Based in London, the Senior Marketing Communications Manager ideally should have:



Experience and qualifications:



* Educated to degree level - perhaps CIM qualified



* Proven experience of successfully developing and delivering marketing tactics within a professional services environment (ideally in the legal sector, also valid consulting and accountancy)



* Able to draw on deep marketing knowledge drawn from a variety of experiences across different organisations







Qualities and skills:



* Highly organised



* Excellent project management skills



* Solutions and delivery focussed



* Able to see how individual activities fit into the bigger picture



* Strong personal judgement



* Able to remain independent



* Excellent influencing skills at all levels



* Proactive, self-motivated, self-starter



* Professional, credible and impactful



* Strong communicator



* Strong presentation skills, both oral and written



* Excellent editorial and writing skills



* Adaptable and flexible



* Adopts a common sense approach



* Robust and determined with a hands-on commercial approach to anticipating and responding to business needs



* A good understanding of the commercial drivers that govern law firms


Job Offer

Good opportunity to join a prestigious firm where the marketing discipline plays a pivotal role in the overall success of the firm and where your ideas are heard and taken to implementation if proven successful.

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