B2B Marketing Manager

Better Placed
England,Greater Manchester,Manchester
£40000 - £45000 per annum
12 October 2018
06 November 2018
Sarah Johnson
Job Function
Contract Type
Full Time
As the B2B Marketing Manager your role will include the following:

* Work closely with senior stakeholders to understand business objectives and challenges
* Develop a deep and thorough understanding of relevant market trends, competitors, customer segmentation and USPs. Undertake periodic reviews and update business unit.
* Create a single minded sub-brand proposition that aligns to the brand proposition
* Develop the three year marketing strategy to support the three year business plan, and build and maintain the one year marketing plan

* Evolve the brand as needed and protect it at all times
* Measure and evaluate all activity to understand ROI and refine plan where needed, ensuring it works as hard as possible at all times
* Work closely with other business partners to share learnings and identify efficiencies
* Create and deliver periodic campaigns to communicate brand proposition
* Continually support the group proposition and identify opportunities to drive cross-selling
* Deliver the marketing plan through relevant multi-channel activity, including but not limited to PR, events, website and social media
* Develop content for use across websites, case studies, brochures
* Own and maintain relevant brand websites, and work with our digital agency to optimise them to drive leads and our brand impression
* Create and maintain a suite of marketing collateral including brand/service line brochure(s) and case studies
* Working with our PR agency develop and deliver a calendar of PR and thought leadership opportunities
* Identify industry events to support marketing plans and make all the arrangements to make the event happen
* Work with the Social Media Executive to ensure they understand your brand propositions, marketing objectives and calendar of activity so they can support your plans
* Manage the marketing budgets for your relevant area(s) ensuring they stay on track
* Identify opportunities for internal communication updates and share with the Internal Communications Manager to deliver
* Be aware of best practice in relation to communication methods, implementing and trialling new ideas where relevant and evaluating success

Qualifications, Experience & Personal Competencies

* Marketing degree or other relevant qualification
* Relevant experience in B2B marketing
* Ability to make connections, build relationships and influence at all levels

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