Marketing Automation Manager

Better Placed
Up to £55000 per annum + bonus and benefits
10 October 2018
08 November 2018
Lucy Butterfield
Job Function
IT / Technical
Contract Type
Full Time
Marketing Automation Manager - B2B News Media

Permanent, full-time


£55,000 per annum plus bonus and benefits

We're delighted to be partnering with a leading global provider of B2B news and multimedia.

They are currently seeking a results-orientated Marketing Automation Manager to manage global email marketing strategy across lead generation, personalisation and product marketing.

About the role:

* Building and automating high volume email marketing programs across the entire marketing funnel.
* Owning the lead nurturing, content personalisation, product marketing and newsletters.
* Managing all aspects of the automation platform, building dynamic emails, carrying out email programming, testing and optimisation, database segmentation, reporting and analysis.
* Executing personalised email marketing programs across the marketing funnel.
* Developing and implementing A/B testing plans to optimise email and landing page performance.
* Championing best practice and data governance for the marketing automation platform.
* Developing campaign and content work-flows for the team.

Required skills and experience:

* Significant marketing automation and database management experience.
* Advanced knowledge of marketing automation platforms - ideally Eloqua.
* Excellent knowledge of HTML, complex data segmentation, email programming and reporting.
* High attention to detail and analytical capability.
* Excellent project management and quantitative skills.
* Comfortable working in a matrix environment, with multiple priorities.
* A proven data-driven approach to marketing.
* Ideally educated in quantitative field such as Computer Science, Mathematics or Statistics.
* Certification in one or more marketing automation platforms.
* Experience with Salesforce CRM.
* Experience in media, ecommerce or technology is desirable.

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