Associate Marketing Manager - Leading Accountancy Firm

£35000 - £43000 per annum
09 October 2018
31 October 2018
Colette Norfolk
Job Function
Marketing, PR/Publicity
Contract Type
Full Time
A leading accountancy firm are looking for a commercially astute Associate Marketing Manager to join their dynamic Marketing team to develop and implement a strategic BD and marketing plan for some of the firm's leading sectors and services.

Working with teams in London, throughout the UK and even internationally, the successful applicant will find themselves challenged, both intellectually and professionally. This role is the perfect balance of strategic thinking and 'roll your sleeves up' marketing tactics and, critically, you will see your plans delivered from working with partners to develop strategic plans, through to implementation and roll-out. You will be responsible for demand and lead generation in your profit centre through a number of marketing channels, including inbound marketing tactics such as direct and digital marketing, events, PR, advertising and social media. You will influence change within the firm, help develop the firm's brand, research and build target audiences, and work collaboratively with others to develop cross-selling opportunities. There are opportunities to generate new communications and to coach partners and senior staff on business development. The Associate Marketing Manager will develop, implement and measure strategic business development and marketing plans within budget and proactively manage the activity of individual profit centres' projects, including BD campaigns. You will develop and implement co-ordinated marketing and BD campaigns using the full marketing mix and research and identify suitable target audiences and build prospect lists. In addition you will develop and enhance the profile and brand in market sectors, working collaboratively with other team members to identify and develop cross-selling opportunities and generate ideas for topics of communication through service and sector knowledge. You will use analytics to assess campaign success and inform future marketing activity, produce compelling communication messages, and coach partners and senior staff on business development including persuasion, negotiation and presenting. You will work with fee earners to help them build and progress their own personal pipeline, assist with client retention and client care strategies, and proposals and tenders.

The firm is looking for a team player with the right skills, experience and personality. Effective with your time, proactive, accountable and intuitive is a must, alongside proven relevant delivery of the full marketing mix in a professional environment.

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