Senior Marketing Data Analyst

Better Placed
England,East Sussex,Brighton
£38000 - £40000 per annum + benefits
08 October 2018
05 November 2018
Lucy Butterfield
Job Function
IT / Technical
Contract Type
Full Time
Senior Marketing Data Analyst

£40,000 per annum

East Sussex

Are you experienced in extracting key insights from customer data to shape effective sales and marketing activities? Are you familiar with Adobe Campaign Manager to deliver personalised campaigns and analysis?

We're recruiting for a disruptive brand that is shaping the way that families manage their finances based in East Sussex.

The Senior Marketing Data Analyst will be responsible for:

* Leading the development of a new marketing campaign platform to optimise marketing performance.
* Working with multiple stakeholders to collectively build and improve ROI through post-campaign analysis.
* Developing MI and reporting systems and processes to support the marketing team.
* Line-managing and motivating 2 data analysts, running training sessions, engaging in regular 1-2-1 meetings and providing feedback.
* Working with internal stakeholders to ensure the highest standard of data compliance, accuracy and quality.
* Identifying where customer data can assist in business decision making.

Required skills and experience:

* Expertise in Adobe Campaign Management tool is essential.
* Advanced level SQL (including Oracle) and Excel.
* Experience in using Adobe CMT Platform.
* Knowledge of and experience of the full marketing mix.
* Experience of using third party campaign management platform.
* Advanced data and analytical abilities with a track record of delivery.
* The ability to connect data, analytics and strategic thinking.
* The ability to present complex information in an effective manner.
* Up to date with the latest tools and trends.
* Cross-functional working ability to prioritise deadlines and maximise output.
* Proven experience in managing direct reports.

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