Marketing Manager

Location
England,Merseyside,Liverpool
Salary
£45000 - £47000 per annum
Posted
04 October 2018
Closes
01 November 2018
Ref
13958734/001
Contact
Jennifer Taylor
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
As the Marketing Manager you will support the Senior Marketing Manager and Marketing Controller in the strategic development and delivery of business and brand KPIS. Responsible for the development, management and implementation of brand strategies and KPI's for specific categories.


Client Details

A leading food manufacturer based in Liverpool are looking for a Marketing Manager to support one of their most profitable categories.


Description

As the Marketing Manager you will develop and the implement the annual and strategic long term brand plans based on consumer and market insights.



Other duties include:



* Develop, execute and evaluate the agreed plan/ projects to deliver the brands' goals, objectives, and strategies targets
* Support volume and profitability targets by monitoring brand and competitive trade, consumer and promotion activity and creating actions to address implications
* Lead cross functional internal and external teams in the delivery of projects
* Lead the implementation of all brand claims, policies and guidelines, and effective communication of these
* Lead the development and management of trade and customer plans for specific areas/channels of responsibility
* Support in the development of the overall brand communication plan and lead the PR, Digital and social plans


Profile

The successful Marketing Manager will have:

* Experience within FMCG food - 3 years at Brand Manager level
* Experience in developing and executing business and brand plans across the full marketing mix delivering growth and proven ROI
* Experience in consumer campaigns across multiple channels
* Experience in P&L brand management
* A marketing degree or equivalent
* A CIM qualification



You will be:



* Resilient, able to deal with challenges

* A team player with the ability to lead cross functional projects

* A strategic thinker with strong analytical skills

* A quick learner, self-motivated and able to work on own initiative


Job Offer

* £45,000
* Car Allowance

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