Up to £25000 per annum
04 October 2018
01 November 2018
Nicky Price
Job Function
Marketing, PR/Publicity
Contract Type
Full Time
My client, a financial services business based in Preston is recruiting a Marketing Executive (B2B) to join their dynamic marketing team. If you have the full marketing mix within a business to business sector then please get in touch!

The Marketing Executive is required to efficiently and effectively support a range of B2B marketing activities covering operational tasks, with a strong focus on copywriting and campaign development using a wide marketing mix. This will support the B2B Marketing Team in successfully achieving the communications deliverables required by our fast-paced business
Key Responsibilities:
Planning and managing the scheduling, testing and deployment of internal and external marketing campaigns
Development of B2B Social Media campaign strategy, including content marketing development and growing follower numbers amongst adviser community
Track the weekly/monthly performance of campaign KPIs against previous campaigns and industry standards and communicate the performance of emails to internal stakeholders.
Assist with producing ongoing status reports and regular account campaign analysis reports as required
Work with internal stakeholders (e.g. Sales team) to identify optimal channels for acquiring new customers via competitions, social media, campaigns, direct mail and other channels; test different techniques and promotions for driving conversion from registration.
Ongoing management and continued segmentation of the adviser database to identify and target supporters and lapsed supporters with specific campaigns.
Research and review new marketing opportunities with our adviser network and make recommendations on where to spend the budget
Responsibility for writing copy for campaign activity, as required, creating accurate and engaging copy to suit a business-to-business audience
Ensure full compliance across all marketing activity where appropriate and help co-ordinate record keeping/monitoring of all compliant material within the B2B area
Identify conference opportunities, provide administrative support and attend events
Work in collaboration with all stakeholders across the business

Skills Required:
Educated to Degree level
Must have B2B marketing experience (full marketing mix)
Experience of managing multi-channel marketing campaigns
Planning and developing marketing activity using all areas of the 'marketing mix'
Campaign analysis, looking at ROI, reporting
You must also be able to plan, organise and control day-to-day work on a number of projects
Strong communication and presentation skills, with a positive persuasive manner
Excellent organisational and planning skills
Makes evident good technical understanding and can pick up new tools quickly.
Creative and enthusiastic
Able to contribute to operational/strategic, internal/external plans
Salary £25k
22 days+bank holidays
Healthcare Plan
Life Assurance

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