Head of Brand
Head of Marketing - 12 month FTC
Salary circa £55,000
Based in Surrey
My client is revolutionising the cruise industry to make every holiday onboard one to remember. Their aim is to take the ordinary and make it extraordinary. They are pioneers of many firsts at sea, offering a playground of incredible experiences on 25 of the world's most innovative and spectacular ships, visiting over 250 destinations around the world.
The Head of Brand & Social Strategy leads the strategic development of the cruise brands and social media marketing across the EMEA regions, with the critical objective of growing direct guest numbers and attracting an unprecedented volume of New To Cruise consumers.
Working in partnership with key international stakeholders, you will ensure that local EMEA marketing activities align with the three brands' global brand positioning and related brand strategies.
You will influence the strategic management of EMEA regional marketing & PR funds and give strategic direction to brand teams within the marketing & PR structure.
You'll deliver the overarching strategy for social media marketing, champion the channel to regional leadership, and build the business case to increase social resource to support EMEA's aggressive growth targets.
You should come from a multinational organisation and have an understanding of how a matrix organisation works. Confident, and able to insert yourself into a conversation