Database Marketing Analyst

England,West Yorkshire,Leeds
02 October 2018
30 October 2018
Samuel Roscoe
Job Function
Contract Type
Full Time
Database Marketing Analyst

You're new Company

A leading B2C organisation based in Leeds.

Your new role

You will be reporting to the database marketing manager and will be assisting in driving efficiencies in marketing activities by using customer information to increase conversion and reduce market spend. You will run a suite of models aimed at influencing the targeting of customers, including segmentation, lifetime value and RFM models producing reports on Customer analysis, purchase patterns and marketing analysis ensuring they are disseminated in a timely and accurate manner. You will work closely with the Senior Modelling & Insight Analyst you will seek opportunities to improve the existing model portfolio, removing obsolete models and adding new models as required. You will build relationships with internal Marketing teams and work with external vendors to provide additional insight. You will also fill in for the Senior Database Marketing Analyst in meetings and other activities.

What you'll need to succeed

As a successful candidate you will have experience in customer analysis and/or database marketing. Experience of writing queries in SQL in order in order to organise and manipulate complex data for use in analysis would be an advantage. Strong written and verbal communication skills are essential and you will be comfortable presenting to Senior Management. You will need to be a commercial thinker with a focus on data analysis. Advanced Excel and PowerPoint skills are also required.

What you'll get in return In return

We offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.

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