Senior Digital Marketing Planning Manager

Recruiter
EMR
Location
England,London
Salary
£65000 - £75000 per annum + Car + Bonus + Benefits
Posted
02 October 2018
Closes
30 October 2018
Ref
1630801
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Collaborate with propositions, product and digital teams to build innovative and effective marketing plans to take new products and applications to market.
* Represent the marketing function, bringing customer and market insight to contribute to proposition development, and the innovation roadmap.
* Definition of compelling marketing strategies and collaborate with group marketing for delivery
* Maximise marketing budget to define paid marketing plans including advertising, social media, App store, and CPI activity
* Partner with user experience teams to optimise customer journeys
* Definition of promotional and incentive programmes to drive customer value, relevance and compelling user experiences
* Measurement of marketing effectiveness, analysis and reporting
* Be instrumental in modernising and reinvigorating the brand, driving relevance for future customers
* Establishing and maintaining strong working relationships with the wider business to help facilitate a fundamental behavioural shift to digital first thinking
* Reviewing and challenging existing processes to seek out opportunities to streamline and automate in addition to developing innovative customer-centric solutions.

Requirements:

* Marketing / ecommerce planning experience, demonstrating planning skills that deliver clear commercial and customer outcomes
* Experience working across the channel mix including paid media, customer channels and social media.
* Commercial and numerate, experience measuring and communicating results with stakeholders and partners
* Marketing proposition development
* An innovator with adaptable, flexible entrepreneurial spirit
* Confident in communicating, leading and facilitating meetings with internal business, external and technical stakeholders.
* A mobile advocate who is familiar with native app development and has an understanding of current trends.
* UK experience.

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