Senior database marketing analyst

England,West Yorkshire,Leeds
Up to £50000.00 per annum
28 September 2018
26 October 2018
Samuel Roscoe
Job Function
Contract Type
Full Time
Senior Database Marketing Analyst

your new company

A leading B2C organisation in Leeds.

Your new role

You will be reporting to the database marketing manager and will be responsible for using customer information to increase conversion and reduce the marketing cost through making marketing activities more efficient. You will act as a an ambassador for the database marketing team, influencing the strategy of marketing initiatives by using analytical tools and techniques to drive insight and improve performance. . You will own a suite of models aimed at influencing the targeting of customers (including segmentation, lifetime value and RFM models) and seek opportunities to improve the model portfolio, removing obsolete models and adding new models as required. You will build strong relationships with internal Marketing Teams and key stakeholders whilst keeping up to date with market and industry developments

What you'll need to succeed

We are looking for a person with a passion for the customer and experience in customer analytics and/or database marketing who can deliver actionable insight. The successful candidate will have experience with common data science toolkits such as R, Python, Weka, NumPy and Matlab. Experience of writing queries in SQL and/or SAS in order to organise and manipulate complex data for use in analysis is also essential. You will be comfortbale presenting a range of ideas to senior management.

What you'll get in return.

In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.

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