Marketing Manager - Insurance

£40000 - £50000 per annum
27 September 2018
23 October 2018
Matthew Scarfe
Job Function
Contract Type
Full Time
The role of Marketing Manager runs key campaigns for specialist business area, taking lots of ownership over the delivery and planning across the full mix of channels.

Client Details

The company is a leading specialist insurer based in London.


The role of Marketing Manager includes the following responsibilities:

To implement, in conjunction with regional managers and other key stakeholders, an international marketing approach, that supports business (and is closely aligned with regional sales) objectives

Manage and coordinate marketing, promotion and communications activities including collateral development, exhibitions, conferences, PR etc

Maintain the website and associated social media e.g. Linked in, Twitter

Create marketing presentations, reports etc

Ensure all marketing activities adhere strictly with the brand/visual identity guidelines

Conduct desk based market intelligence activities

Liaise with third party support agencies

Attend and actively participate in the Group Marketing Forum

Monitor industry best practices

Manage events, book venues and order marketing materials

Responsible for managing emails in the 'Marketing' mail box and proactively identifying the responses needed

Deliver marketing activity within agreed budget

Monitor, review and report on all marketing activity.


The ideal Marketing Manager candidate will possess the following experience:

Experience in Insurance Marketing

A genuine understanding of the principles of marketing

First hand experience of executing marketing techniques in a B2B/B2C environment

Strong planning development and implementation skills

Understanding of the latest digital marketing and social media techniques

Confident managing and updating websites, intranet etc

Knowledge and experience of using content management and web analytics tools

Comfortable writing copy for a number of mediums

Market insight knowledge and skills

Able to manage and give direction to third party agencies

Creative but with an eye for detail

Confident, driven and results orientated

Job Offer

The role of Marketing Manager - Insurance offers a competitive salary plus benefits

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