Brand Manager - Drinks

Recruiter
FH Resourcing
Location
Greater London
Salary
£45,000-£55,000
Posted
27 September 2018
Closes
26 October 2018
Contract Type
Permanent
Hours
Full Time

Brand Manager - Drinks 
£45,000-£55,000 
Greater London 

 
We have an excellent opportunity for a Brand Manager to join a market leading company and work on a great portfolio of brands.
 
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand's reputation, improve customer experience and drive growth.
 
Key Features
 

  • Analyzing how the brands are positioned in the market and crystalize targeted consumers insights
  • Taking brand ownership and provide the vision, mission, goals and strategies to match up to translating brand strategies into brand plans, brand positioning and go-to-market strategies
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

Requirements

  • Proven working experience as brand manager or associate brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language

To apply for this role, please click the Apply button. 

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