Head of Global Marketing

Better Placed
England,Greater Manchester,Manchester
£60000 - £650000 per annum
26 September 2018
24 October 2018
Sarah Johnson
Job Function
Contract Type
Full Time
Role Responsibilities:

* Manage and motivate the team, assisting them in the production and timely implementation of relevant and approved marketing plans
* Write and implement a lead generating marketing plan that is customer focused and capitalises on the market leading brand's USPs plans
* Manage the creation, development and implement of marketing communications (specifically digital), events and initiatives that give our brands a competitive advantage in their target markets
* Fully utilising all data sources available internally, including CRM, and externally to provide senior management with comprehensive analytical marketing performance reporting
* Form a close and productive working relationship with colleagues across the business nationally and internationally
* Work with the team to help provide all brands in the company with a competitive edge through MI from our websites, lead generation activity measured through CRM and social media
* Identify, measure and deliver KPIs for the brands and department, reporting regularly to the director
* Effectively manage brand and department budgets
* May require some international travel.

Person Specification:

* Strong team leader with proven man management experience
* Impressive track record of international B2B marketing management experience
* A good understanding of our global marketplace is preferred
* Creative individual with the ability to think laterally and develop a programme of new and unique ideas
* Action orientated - proactive, flexible, hardworking and energetic
* Strong digital (website, SEO, social media), PR and lead generation skills
* Good project management skills - organised and able to work to tight deadlines and budgets
* A strong communicator and negotiator.

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