Digital Analyst

St. Albans
Up to £40k pa
19 September 2018
17 October 2018
Recruitment Team
Job Function
Contract Type

Digital Analyst, St Albans -

This is an excellent opportunity for an experienced Digital Analyst to join this international leisure company. With almost a hundred sites across the UK, this organisation are heavily invested in to their digital offering and you will play a crucial role in shaping their digital strategy based on data insights and feedback. Ideally educated to degree level you will have at least 4 years' experience in a digital marketing role specifically relating to analytics. You will have a good head for data and be comfortable with the interpretation and manipulation of figures; you will have proven experience of identifying issues and turning analysis into strategic solutions. It is important for this position that you have a strong understanding of SEO, PPC, websites, affiliate marketing, social media and email marketing. You will have experience of using Google Analytics and be familiar with SQL and database structures. This position will require you to be confident in presenting and dealing with senior management and large audiences.

Reporting directly to the Digital Manager you will be responsible for the online analytics and data analysis to provide constructive insight that will enable the team to enhance the quality of sales through all of the online channels, this will include multiple websites, mobile apps, and micro sites. You will also be carrying out analysis of various campaigns, and offer insight on the strengths and weaknesses and offer insight on how they can be improved. You will be required to set up and manage Google and Sitecore analytics and provide weekly and monthly performance reports covering online activity across all of the online digital assets.

This position is a brand new role created to enhance the online visibility of this well known leisure brand. Due to office location this role is commutable from Stevenage, Hitchin, Luton, Letchworth, Hertford, Hemel Hempstead, Hatfield, St Albans, Harlow, Enfield and Barnet.

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