Senior Marketing Effectiveness & Analytics Manager - FMCG

London (Greater)
£Six Figure Package
18 September 2018
17 October 2018
Contract Type
Full Time

Senior Marketing Effectiveness & Analytics Manager - FMCG
£Six Figure Package

Measuring and optimising the effectiveness of this global leader's massive marketing spend within one of its key geographies, is the challenge of this exciting new role within a dynamic new Head Office team. We're looking for someone who can use their skills to truly increase the impact of our client's investment in A&P across all media channels and types.  Supported in this role by the company's cutting edge marketing effectiveness analytical platform, and working with key external partners, you will be the leading functional specialist in the region, responsible for driving the marketing effectiveness agenda, delivering the region's marketing financial performance target and building capability/training for the wider marketing population in different countries; the goal being to ensure people apply marketing effectiveness principles to every A&P investment decision.

In addition to these challenges, your responsibilities will include:

  • Managing and continually enhancing the marketing analytics programme that underpins the marketing effectiveness capability for your geographic region
  • Working with colleagues in the Marketing Effectiveness team to synthesise key learnings and insights into marketing performance and ensure they are fed back to key decision makers
  • Continually seeking out enhancements of the company's marketing effectiveness capability to unlock further value

This is a complex role requiring advanced problem solving and influencing skills with the ability to drive common solutions across up to 10 different markets.  It requires specific functional skills in marketing measurement, evaluation and forecasting, as well as the ability to communicate complex concepts to less informed audiences.  Whilst you will be closely supported by a senior colleague, you will be need to be hands-on and proactive in your approach, applying good judgment at pace.

Skills & Experience Checklist

  • Minimum Bachelors/Master's degree level education, preferably in Economics, Maths, Statistics, Engineering, Computer or Physical Sciences.
  • Minimum 7-8 years' experience gained in leading consumer brand organisations and/or marketing effectiveness consultancies, econometric modelling agencies or top-tier management consultancies.
  • Demonstrated experience directly driving business change in a client/market facing capacity. This should include experience working directly with business leaders at all levels of seniority. 
  • Experience applying statistical analysis techniques to various business problems is required (e.g. econometric analysis, forecasting / response curves, elasticity modelling, benchmarking), as role will involving managing and quality controlling third party analytics providers. 
  • A willingness to travel to key regional countries for up to 8 weeks pa.

We know this role is challenging and needs exceptional and specific skills and experience, but roles like this do not come up often and career development opportunities within this global leader are excellent.  If you are up to the challenge, please send your CV to Adam Tarsh now at The Tarsh Partnership.  e-mail:


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