Digital Marketing Specialist

Location
England,West Midlands,Birmingham
Salary
£26000.00 - £28000.00 per annum
Posted
17 September 2018
Closes
15 October 2018
Ref
2936726
Contact
Keiron Walford
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Digital Marketing Specialist, Birmingham, 9 month FTC

Your new company
Professional Service firm based in Birmingham City Centre.

Your new role
As Digital Marketing Specialist you will be responsible for leading the Digital, Campaigns and Data team including line management of a Digital Analytics and CRM Executive and a Digital & Graphics Designer. You will be responsible for the on-going development of all digital channels to market (i.e. website, email marketing and social media) and for the development and execution of digital marketing campaigns and communication programmes for the company. The role also requires the individual to manage the technical infrastructure of five websites, our email delivery platform and a marketing automation system (Hubspot) with the support of our internal IT team and our external marketing agency. As Digital Marketing Specialist you will work closely with the rest of the CMD team to establish a clear approach to the strategic use of digital marketing and communication tools to support the delivery of all marketing plans and campaigns and ensure they add value to the Group's wider strategy.


What you'll need to succeed
To be successful as Digital Marketing Specialist you will have at least 5 years' experience working in a digital communications/marketing environment, with previous experience of working in an integrated marketing team as part of a larger BD group. You will have Website project, digital marketing campaign and development experience. You will also have extensive social media experience and skills including the use of Linkedin, Twitter, Wordpress, Facebook and Youtube with an understanding of developing strategies that work for users. As Digital Marketing Specialist you will be required to have technical knowledge of search engine optimisation, user journey development, email marketing and associated optimisation. Line management experience of digital marketing team members is required, as well as Content management system knowledge and experience of managing multiple content-managed websites. As Digital Marketing Specialist you will possess exceptional interpersonal skills, excellent verbal and written communications skills and the ability to communicate at all levels. Previous experience in a B2B/Professional Services environment would be advantageous but is not essential.


What you'll get in return
You will receive a competitive salary based in Birmingham City on a 9 month FTC.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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