Brand Manager

Location
Surrey
Salary
Competitive salary + car allowance
Posted
11 September 2018
Closes
10 October 2018
Ref
TL884734
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time

BRAND MANAGER
Competitive salary + car allowance
Location: Surrey / Job Ref: TL884734

We're looking for real foodies - Brand Managers with excellent project management skills; people who enjoy working across the entire marketing mix; people with ‘big blue chip' experience; and importantly, people wanting to join an ethical team who are keen to support the environment whilst growing their brand.

Key Accountabilities:

  • Support the development, implementation and execution of brand plans (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc).
  • Responsible for the development and management of all new product development projects from concept through to launch and in-store execution.
  • Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities.
  • Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with the commercial team.
  • Manage the innovation stage gate process, working closely with all stakeholders to deliver top quality innovation on time.
  • Calculate P&Ls, brand profitability and other key metrics for each category and innovation.
  • Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers.
  • Maintain the relevant web sites and social media portals (Twitter, Facebook etc).

Candidate Profile:

  • Either a heavyweight ABM ready for step up to BM level or someone who is already an experienced BM now looking to move to a more ethical, entrepreneurial FMCG food manufacturer.
  • 3-5 years FMCG grocery brands experience gained across the full mix.
  • A naturally curious personality with strong consumer empathy.
  • Speed and flexibility.
  • Business savvy with strong commercial acumen.

For more information or to apply, email your CV to janine@tarshpartnership.co.uk

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