Marketing Data Analyst

Location
England,London,West London
Salary
Negotiable
Posted
11 September 2018
Closes
09 October 2018
Ref
13951884/001
Contact
Elizabeth Woodforde
Job Function
Brand / Product, Marketing
Contract Type
Permanent
Hours
Full Time
This is a newly created position as a Marketing Data Analyst role in order to drive performance across a diverse brand portfolio and all associated campaigns.


Client Details

Our client are a market leader and investing in their UK insights team, they are looking for a Marketing Data Analyst in order to continue to build on their performance across their diverse drinks portfolio.


Description

Reporting to the Insights & Strategy Director, this role will manage data sources to create a deep understanding of all areas of performance across Brand, Category and Shopper.



This will involve:



* the development and communication of quarterly brand scorecards in order to deliver context and offer actionable insights.

* supporting the brand team throughout the annual brand planning and 3 yearly strategic planning cycle with relevant in-depth reporting and analysis in relation to strategic and operating plans looking at specific brands and categories to assist the marketing team in understanding the numbers behind their marketing strategies

* working with other team members to provide campaign performance analysis in order to ensure future campaign planning is effective and delivers strong ROI

* manages any data requests from Global teams


Profile

The candidate that secures the position will bring the following skills and attributes:



* Proven track record in an FMCG category or brand reporting role - from either Agency or in-house

* Strong analytical ability and skill to translate into actionable and tangible insights

* Good working knowledge of Nielsen and/or additional data sources such as CGA, Kantar, Dunhumby, Aimia - is a must!

* Knowledge of the drinks industry both on and off trade would be an advantage.

* You will enjoy building internal relationships at all levels

* Excellent communication skills both written & verbal, in addition to being able to present and influence!

* Happy to work in West London on a daily basis.


Job Offer

Competitive Salary & Benefits with excellent career progression opportunities.

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