Global Brand Manager

Location
England,Greater Manchester,Bury
Salary
£40000 - £50000 per annum
Posted
10 September 2018
Closes
08 October 2018
Ref
13942662/001
Contact
Jennifer Taylor
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time
As the Global Brand Manager you will champion the voice of the customer, using customer insight to inform and develop compelling communication strategies that resonate with all customers.


Client Details

An international leader in the life sciences sector are at the start of an exciting journey and looking for a Global Brand Manager to join their team in Bury.


Description

As the Global Brand Manager you will be responsible for a £25mill turnover brand with an international offering.

Duties include:



* Building on the heritage and develop the overall proposition, which underpins the company vision

* Define & validate the messaging framework to portray the business in an engaging and relevant way

* Lead the development of marketing creative content for cross sector marketing collateral

* Lead the planning, development, execution & review of annual marketing communication plans

* In conjunction with the relevant sector Product Marketing manager; develop & execute marketing strategies which meet the business strategy

* Work with the Digital Marketing team for the development of integrated marketing campaigns with a clear recommendation on the role of digital vs traditional media by sector in a competitive context

* Attend sales meetings, and provide appropriate marketing campaigns to support local sales initiatives

* Own the content plans, ensuring all communications are delivered according to plan, ensuring all plans are approved

* Manage key external agencies to facilitate the responsibility above, including but not exclusive to: digital and design agencies

* Manage internal reporting of marketing performance, ensuring that management information is robust


Profile

The successful Global Brand Manager will have:

* A minimum of 5 years experience in a similar role
* International experience
* Adaptable to change
* Interest in the life science sector
* Strong influencer
* Familiar with processes but not reliant


Job Offer

* Competitive salary DOE
* Bonus

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