Marketing Director

Location
England
Salary
Negotiable
Posted
06 September 2018
Closes
04 October 2018
Ref
13950753/001
Contact
Dominic Manning
Job Function
Brand / Product, Marketing
Contract Type
Permanent
Hours
Full Time
Senior position with a leading electronics manufacturer.

Next step in your career.


Client Details

An innovative and fast-growing Line of Business providing cutting-edge IoT solutions & products. Providing intelligent interface between humans & buildings to bring Comfort, Safety & Efficiency to our customer's lives.


Description

About the role



The Marketing Director will provide strategic direction and leadership to the marketing function.

The incumbent will lead the team that currently comprises of 4 Product Managers and 2 Marcom Managers supported by one marketing specialist & one digital marketing specialist located in UK and Germany.

The incumbent and his/her team are accountable for developing and implementing strategies and tactics that support, drive and accomplish the business targets and objectives on a monthly, quarterly and annual basis.

This position will be charged with leading a strategic and operational development of the business and the development of a strong Value proposition.



Your Responsibilities

Organisational Design

* Undertake a full review of the current organisational structure & capability with a view to creating a marketing team capable of moving the business from traditional home heating controls to a digital marketing organisation.

Market Analysis and Strategy

* Undertake periodic analysis of markets, channels, customers, competition, emerging technologies and other environment factors to define a go to market strategy appropriate for existing and new products in terms of customer segments, geographies and channels.

* Support geographical expansion through the front offices in countries outside UK & Germany

* Work closely with the sales to align these strategies and ensure their timely implementation

* Leading Marcoms activities, undertake brand recognition studies and customer satisfaction / loyalty research as appropriate to understand the leading indicators for long term success of strategies

Product Management

* Develop and maintain a clear 3 year product strategy by product family that enables true differentiation and meets both customer & market requirements. This includes cradle to grave life cycle management, portfolio management, strategic pricing and product profitability management.

* Translate the product strategy into clear product roadmaps that are aligned with Sales and Engineering for market requirements and technology/cost feasibility that are prioritised and resource balanced to maximize ROI.

* Ensure the delivery of New Product Introduction projects in accordance with the organisation Phase Gate Development Process through (amongst other things) providing clearly defined market requirements, target customer segmentation, VOC research, iterative designs, reviewing and approving product specification documents, preparing product support materials (packaging, literature etc) and defining market launch plans. Following launch report the planned, forecast and actual NPI revenue and VCM as required

* Regularly review product profitability and lead other functions to implement pricing and costing actions as appropriate.

* Manage the portfolio to ensure efficient ramp down of end of life SKUs.


Profile

Your profile



* You will be a results-driven marketing executive who is excited by the opportunity to make a significant impact in business creation (marketing/digital) with a strong installed base and global brand.

* You will have strong networking skills with a collaborative style able to tie together business unit objectives with corporate initiatives and functions.

* You will be an effective communicator and consensus builder across key C-Level contacts, Customers / partners network, focused on results, and willing to take calculated risks to exceed business goals.

* You will have hands-on experience

* You will have a track record of driving digital change in a large organization and comfortable with a data driven approach

* You will have a Business Mgmt degree followed by 8-10 years of experience of working in a consumer marketing role or company.


Job Offer

The successful Marketing Director will have:



* Look forward to growing your career in a dynamic workplace with significant personal responsibility and attractive development opportunities

* Flexible working models to ensure a balance of family and working life

* Optimal support on your career path through regular training opportunities

* A dynamic and personal atmosphere, working with a global energized team

* A company culture that encourages performance and cooperation

* An attractive compensation package including the comprehensive fringe benefits expected of an international company

* We are an employer that is characterized by both the appreciation and equal opportunities of our employees, a recipe for generating success.





Package:

Salary: £80,000 - £120,000

Bonus: 20%

+ Benefits

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