Assistant Brand Manager

Location
England,Surrey
Salary
Negotiable
Posted
04 September 2018
Closes
02 October 2018
Ref
13950124/001
Contact
Sevda Savas
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time
An all encompassing role which stretches across different marketing channels for the business. Reporting into the Brand Manager this role will support in delivering marketing activity with a specific ownership of a category. The role will also drive the campaign activity and be the main point of contact for the Group Promotions team bringing partnerships to life and driving them forward.


Client Details

One of the nation's favourite leisure group of brands!


Description

Main Responsibilities:

* Be the Customer Champion ensuring the guest is at the forefront of all planned and executed activity.
* Oversee all relevant communications maximising effectiveness, sales and alignment to brand values.
* Brief stakeholders on campaign activity.
* Manage budgets, utilising spend effectively.
* Manage post campaign ROI evaluation and analysis demonstrating potential cost savings and efficiencies for future activity and present to Head of Consumer Marketing and Marketing Director on a bi-monthly basis.
* Check that sufficient tracking mechanisms are in place to measure effectiveness of campaign activity.
* Draw an understanding of performance from weekly yield reports and advance sales reports then document any notable strategic/tactical recommendations in a weekly report.
* Write blogs and lead/execute Social media campaigns where relevant across your target customer groups
* Develop a customer research strategy with guest panels for your owned channels.
* Keep abreast of changing industry practices, new technologies and buyer behaviour and apply this knowledge where appropriate.
* Work with teams to launch new products and packages as and when required.
* Work closely with all other members of the Marketing dept. to ensure integration and consistency across all marketing activity.
* Be the main point of contact for the Group Promotion team and ensure that execution is highly effective.
* Communicate all owner channel activity to relevant members of the resort ensuring excellent delivery and customer clarity.
* Working with the Brand Manager, own and develop the customer journey, delivering improvements to both product and content.


Profile

Some key qualities of the ideal candidate include:

* Degree Level education
* Exposure to field of marketing or keen interest
* Can-Do attitude and eagerness to be successful
* Fun, dynamic personality
* Passion, enthusiasm


Job Offer

There is a package of £23,000 + benefits on offer.

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